Our business logo/symbol did not start out as the ruru. It started as a pair of angel’s wings because I thought they represented strong symbolism for a Guardian. There is something comforting about angels whether you believe in them or not. Angels are cool.One weekend a sequence of events and prompting showed me the ruru was the symbol we should adopt for Guardian Support Services and unable to contain the excitement of my new discovery I immediately sent a text to my business partner Antony explaining the new direction.
In Māori tradition the ruru 
(morepork) was seen as a watchful guardian - kaitiaki. It belonged to the spirit world as it's a bird of the night. Although the ruru call was thought to be a good sign, the high-pitched, piercing, ‘yelp’ call was thought to be an ominous forewarning of bad news or events.
These traditional beliefs about the warning/protective qualities of the ruru, perfectly align with the Guardian Support Services goals. We've developed our business to support families living with Dementia, whether it's a family member or a client. We consider our role as a kaitiaki to the the watchful guardian, caregiver and we aim to help provide the forewarning of events that might need your intervention.
We'd love you to share with us how you've become the kaitiaki to a loved one. It's when your role changes from Wife or Husband, Son or Daughter to that of a caregiver, that you truly understand how you have become the ruru – The Watchful Guardian.